Website teardowns · on a phone

What a Visitor Sees in the First Ten Seconds

We open real small-business websites on a phone and show what a visitor hits before they find a phone number: consent walls, logo-only first screens, buttons that never appear. Each teardown ends with three concrete changes. No business is named; the sites are public and the facts are what you see on your own phone.

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#1 · A burger joint in Tulsa

What a visitor hits in the first ten seconds

A consent banner covers the whole first screen. It mentions 1,072 partners.
Banner closed. First screen: logo, photo, name. No phone, no hours, no address.
The Order button only appears after scrolling. Hours and address still nowhere.
Further down: the mission statement and a donation form. Location is still below.

What we would change

Phone, hours and address on the first screen, all tappable
One big Order button above the photo, not under it
A slim consent bar at the bottom, not a wall of text

The business is not named. The site is public; the facts are what you see on your own phone.

#2 · A taco and mezcal bar in Tulsa

What a visitor hits in the first ten seconds

The whole first screen is one logo. No address, no hours, no menu button.
Next screen: a photo and 'Our Philosophy'. Still no way to find or call the place.
Three screens of text about philosophy and the team. Not one tappable phone link on the page.

What we would change

Address, hours and two buttons on the first screen: Menu and Call
A phone number that dials when tapped
Text cut to a third; the menu above the philosophy

The business is not named. The site is public; the facts are what you see on your own phone.

#3 · A construction company in Tulsa

What a visitor hits in the first ten seconds

First screen: a logo and a photo. No phone number, no 'get a quote' button.
Next: a values statement. Safety, integrity, teamwork. Still nothing about what you can hire them for.
The footer: an address, four social icons. We searched the page code: no phone number anywhere on the home page.

What we would change

A phone number and a 'Get a quote' button on the first screen
One sentence up top: what you build and for whom
Finished projects with photos before the values

The business is not named. The site is public; the facts are what you see on your own phone.

The five things we look for

A phone visitor gives a site about ten seconds. In that time they are usually trying to do one of three things: call, find the place, or see what it costs. So the checks are plain and the same for every site.

A phone number on the first screen

Not in the footer, not behind a menu. If someone has to scroll to find out how to call you, a share of them will not.

A number that dials when tapped

Digits typed as plain text cannot be tapped. A proper phone link opens the dialer in one touch; we check the code for it.

Hours and address before the story

The mission statement can wait. Whether you are open right now and where you are cannot.

One clear button

Order, book, call: one action, big enough for a thumb, visible without scrolling. Three buttons of equal weight are none.

No wall over the first screen

A consent banner or a newsletter pop-up that covers the whole screen sends the visitor away before they have seen anything.

How a teardown is made

Nothing here is an opinion about taste. Every point is something you can check on your own phone in ten seconds.

A real phone-sized window

The site is opened at 390 by 844 pixels, the size of a common phone, with a mobile browser signature, and left to load fully before the recording starts.

The recording is the evidence

What you see in the video is the page as it loaded that day: no retouching, no staged screens. The first screen is also kept as a still image.

The code is read, not guessed

When we say there is no tappable phone link, we looked for one in the page code. When we say a banner names 1,072 partners, we read the number off the banner.

The business stays unnamed

The point is the pattern, not the owner. If a teardown is about your site and you would like it taken down, one email is enough.

Want yours checked the same way?

Send the address. If it needs a small fix, that is two hours at a fixed price, built on a preview link, and you pay after you see it working. If it needs a new page, that is live in 24 hours under the same rules. Either way you hear the price before anything starts.

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