Practice areas in plain words
People search for "who keeps the house" and "they served me papers," not for "domestic relations." Each practice area gets its own page that names the situation the way the client says it out loud, then explains what usually happens first.
The attorney who takes the case
Name, photo, bar admissions, and the kinds of matters that person actually handles. A stock photo of a handshake and a shelf of law books tells a worried client nothing about whether you have seen a case like theirs.
What the first consultation is
Most people put off calling because they assume the meter is already running. Say how long the first conversation takes, whether there is a charge, who they will speak to, and what documents to bring.
How fees are handled
Hourly, flat fee, or contingency — state which one applies to which kind of matter, and when a retainer comes into it. You do not have to publish rates to take the fear of an unknown bill off the table.
Courts and counties you serve
Local searches are "divorce lawyer" plus a city, so the site lists the counties, towns, and courts you actually appear in. Your firm name, address, hours, and phone are marked up so map and search results point at the right office.
Contact a client can safely use
Some people cannot speak freely at home or at work, so the site offers a short written enquiry as well as a phone number that taps to call. The form carries the line that sending a message does not create an attorney-client relationship, and we keep the copy free of outcome promises and superlatives for your bar's advertising rules.
Something we built
Hartwell & Reed, Boston — four practice areas, an intake page that says which documents to bring, and the fee approach explained before anyone engages. $300, delivered in a day.
Open it